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I like this article’s coverage of the Google Panda algorithm, because, while many SEOs moan on and on about Panda, very few give readers any actionable steps to determine if their site has a problem or not. The takeaway from this article? “Google Panda doesn’t fix itself, you have to fix it.” See the [...]
Ecommerce SEO Case Study: A company in the home decorating industry This company is a retailer in the home decorating niche, and is located in the US. They have been in business for 15 years. They have a retail store in addition to selling their products through their E-Commerce website. The Challenge: Increase Market Share: [...]
It has been just over a year since the first Google Panda update (please see this Wikipedia post for more info on what google panda is if you are unfamiliar with it). Since that time many changes have occurred within the Google algorithm, mostly designed to penalize sites with spammy/duplicate content as well as reward [...]
Google latest algorithm change is related to site layout and where content lives on a webpage. This is mostly effecting sites that place a lot of ads at the top of the page before content is available to read. However, if a user has to scroll down in order to see any content at all [...]
In 2011 we saw some big shifts in the way that Google and other search engines displayed and decided what to show in organic results. Some of these changes included: More local search engine results displayed for different types of queries (an assumption that location is a driving force in search results). More ads and [...]
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